Are you wondering why WordPress is our top pick for our restaurant clients? WordPress is popular for good reason. It’s a serious business website solution. One that powers over a quarter of the internet. There are a few good reasons why big brands like Coca Cola, NASA, Mashable, and Dave Matthews Band use WordPress.
WordPress now powers 30% of the web, according to data from web technology survey firm W3Techs.W3Techs
If you’re a business owner ready to build your dream business WordPress is a fantastic tool. When you are just starting out or need to test out your business idea a platform like Weebly can be a quick solution. However, for a long-term plan, I recommend WordPress. I like to make the comparison of renting verses owning a home. When you’re just starting out you might be okay renting an apartment temporarily. That’s like setting up a website on a closed platform like Wix, Squarespace, or Weebly. If you’re ready for a long-term online home, it’s best to own your own place by having a self-hosted WordPress website. That way you have complete control of your online presence and you have invested in a website that can become a profitable source of income.
WordPress for Restaurant Websites
WordPress has several features and options that are perfectly suited to the needs of food and beverage based businesses. The ability to offer reservation booking options, catering forms, and to post multiple menus as webpage content (rather than an image of a PDF) are just a few essentials.
WordPress multi-site is perfect for multi-location businesses like restaurant chains. As a restaurant grows it’s nice to have options. You can offer different options to your users without having to switch to a different platform. You also will never be locked into a closed platform. You own your content and can take it with you.
WordPress is Flexible
You can do anything with WordPress site. It is precisely because WordPress is so adaptable that it perfect for growing your business. As your business grows your website can grow with you. The reason why WordPress is so flexible is because of plug-ins. Almost any type of functionality that your could want there’s a plug-in. Someone who is knowledgable about WordPress can help you find the perfect ones for your business.
Whether you’re using the CMS for a small business website, personal blog or an e-commerce website. Nearly anything can be integrated with WordPress. There are plugins that allow you to accept credit cards, send out newsletters, or even create an eLearning platform.
With WordPress you can create:
- Business websites
- Event calendars
- A knowledge base
- A portfolio website
- An eLearning Platform
- Job boards
You can even collect donations for your non-profit or offer appointment scheduling. You can even offer multiple features without being locked into a hosted platform that only allows you to do one thing. Let’s say that you have a hosted online portfolio, but you decide that you want to start blogging or offer eLearning courses alongside e-books. You can do that with WordPress!
Why WordPress is Amazing for SEO
Popular search engines, like Google and Bing, tend to rank websites that use WordPress higher than those that don’t. This is because the CMS’ framework makes it easy for the search engines’ spiders to crawl the content (the text and pictures). The way that WordPress handles pictures contributes to high SEO scores. SEO plug-ins like Rank Math can vastly improve a website page rank as well.
WordPress automatically generates title tags and meta descriptions for all of your pages and posts. This lets search engines known about your content, and it will get you indexed and potentially moved up in the rankings.
Why WordPress has an Amazing Community
Because WordPress is open-source software it is always being improved and updated. Contributors from all over the world work together to keep WordPress amazing by creating new themes, theme builders, plug-ins and tutorials.
I know there’s a lot to learn as a small business owner. There is a learning curve with any website platform or tool. There is also much to learn in regards to social media marketing. However, when it comes to promoting your business online there are a few tools and resources that are worth the investment of time a money.
WordPress is one of my top picks. I love helping creative, hard-working people get their WordPress site set up exactly how they need. I know it can help them succeed more than any other investment. I also know they will save money in the long-run.
Our website care plans provide amazing support and hosting for WordPress websites. I highly recommending investing in a solution that offers this level of support. It’s the best way to grow your business online. It also allows you, as a business owner, to focus on what you do best instead of spending hours working on a DIY website that doesn’t get you the results you’re after.