Funnel Marketing

Attract, Engage, and Build a Lasting Partnership With Your Customers

Funnel Marketing & Lead Systems

Some businesses have hundreds of online leads everyday that they completely ignore.
They don’t reach out to them. They don’t greet them or ask them how they are doing. They don’t even offer any sort of way to keep in touch.

The physical brick and mortar equivalent of this is when a customer comes into your place of business and no one greets them or tries to help them. No one asks how their day is going. They are completely ignored.

Your potential customers may be in different stages of the sales funnel, and most of them are not ready to close on a deal just yet. In fact, studies show that 50% of qualified leads aren’t ready to purchase in their first interaction with a business.

Given the points above, it should be clear by now that implementing a lead generation strategy will be extremely beneficial to your business. But, if you’re still not convinced, it’s probably best to let the numbers do the talking. Here are some interesting lead generation statistics you should take note of.

As of 2019, research states that the top lead nurturing strategies are email marketing (62%), content marketing (60%), and in-person marketing (57%).

- Tech Jury

What is a Marketing and Sales Funnel?

The funnel illustrates the journey of a customer from the moment they learn about your until the time they become a customer. Lead generation allows your business to develop better relationships with customers and provide them with the information that they need become your customer.

Your website should not only be able to attract potential customers but guide them towards a transaction or action.

The Stages of a Sales Funnel

The first step is building awareness of your business. When your potential customer comes across you on social media, visits your website, and reads helpful blog posts from your they begin to recognize your brand. This awareness turns into a relationship when you provide helpful content that engages them and solves a problem they have. Next, you can offer a solution.

How We Help Each Step of the Way

We offer our clients online marketing services for each step of a sales funnel. We can help you increase brand awareness with social media marketing and web design. We can also create content to nurture leads. Funnel marketing is another piece to the puzzle that we can incorporate into your plan for online business growth.

Funnel marketing is a proven method for growing your business by identifying the steps that result in sales. This includes phases of identifying problems and setting up solutions, such as working on site optimization for an ecommerce store.

funnel marketing 3 parts

Designing a Growth Funnel

Funnel marketing elements we can build for you.

Landing pages with calls to action (CTA) are a great asset for your business. But don’t just create a landing page and call it a day, you need to track results so that you can improve in the future.

Call to action buttons are the backbone of any promotion. You can spend a lot of money on ads but if you don’t have call to action buttons on your landing page then you don’t have a chance at all of getting your conversion rate up. We can help you with that because we have experience in designing effective calls to action and making sure they standout in a sea of options.

Lead capture forms are a crucial aspect of successful lead generation, lead nurturing and lead conversion. We’ll create highly converting forms for you to nurture your leads throughout their buyer’s journey.

Website visitors are increasingly turning to live chat for their customer service needs. They have questions that need answering and they expect to get those answers instantly, so a live chat button on your website is critical.