SEO Website Design for Business Growth
We Build Websites That Rank Well on Google
Grow Your Business SEO Web Design Services
SEO-friendly websites usually get more traffic than websites that ignore search engines. A beautiful clean layout increases user engagement.
Here are a few facts your should know about SEO website design:
What is SEO Web Design?
SEO web design is a method of web design and developing that helps web pages rank well in search results. Making a website SEO-friendly means that Google and other search engines can crawl each page on the website efficiently, interpret the content, and index it in their database.
Of course, you want to put your users first. But to get the most out of your website, you want to design and develop your website with users AND search engines in mind.
Why is SEO Website Design Important?
SEO-friendly websites not only get more traffic, but as you’ll see below a well designed website is by nature a SEO web design. The two go together. A beautiful clean layout increases user engagement. Factors like website speed, mobile responsiveness, and clear navigation are valued by users and search engines.
Does Web Design Affect SEO?
Web design has a tremendous effect on SEO. It’s strange that the two services are often offered separately. There are over 200 SEO web design factors that Google cares about.
Your search engine ranking is greatly impacted by your web design.
In general if users are engaged on your website, Google notices that and ranks your well.
It’s a waste of money to invest in a beautiful website that is not SEO optimized.
A professional business needs a website that gets found online, brings organic search traffic to the site, and provides an enjoying user experience.
You need a website that:
75% of users don’t scroll past the first page of search engines. SEO web design can help you get on that first page.
Where Does SEO Belong in the Web Design Process?
SEO is best done alongside web design. It is a partnership. At Magenta Collective all of our web designs packages include SEO. Yes, we design for your ideal customers however we also have search engines in mind. Search engines, like Google, are responsible for delivering your web pages to the people searching for you. We must take into consideration what Google cares about.
All of our web design packages include basic SEO web design. We ensure that your site is mobile-friendly. We set up a custom 404 page set up. We do image optimization, site speed optimization, and link building.
SEO During the Setup and Planning Phase
During the planning stages of a website keyword research helps to determine what kind of content people are search for. Using this information we can create a website sitemap. Developing a website sitemap to organize your content in a way that will be user-friendly is one of the first steps we take in a project. You want to make it simple to navigate your website and to lead people to your calls to action.
SEO During the Web Design and Development Stage
Our web design and development process continues to keep SEO in mind while designing each of your web pages and adding in your website content.
Each bit of text and image added in is an opportunity to tell search engines what you have to offer. By using your keywords appropriately and structuring your web pages correctly we can ensure that your web pages rank well.
Types of SEO
We will help your business shine online and attract your ideal customers. Not only will the right people find your business, but they will connect with your online presence in a lasting and meaningful way.
On-page SEO tells Google all about your website and what kind of information you provide for your visitors. On-page SEO includes:
- Unique keywords for each page.
- Image SEO
- Easy to follow site structure
- 50-60 character meta title including the focus keyword
- 150-160 character meta description including the focus keyword
- At least 1 relevant internal link per page
- Sentences stretch no more than two lines
- Paragraphs stretch no more than five lines
Off-page SEO includes:
- Useful & engaging content
- Valuable incoming inks to your site
- Security updates so you’re protected from the latest threats
- Backups of your website so no matter what, you’re online
Getting your web pages to rank well for local searches is essential for local businesses. Here are some important things for local SEO:
- Google My Business page set up
- Geo-specific keywords included
- Location-specific pages created (when relevant)
- Contact information provided (e.g. phone number, address, etc.)
- Web server uptime, speed and security analysis
- Page speed testing
- Website security monitoring
- Google blacklist monitoring
- Keyword rank monitoring
Not sure if your website is SEO-friendly?
Reach out to our team of designers now. Magenta Collective can help your business optimize for SEO so you can begin seeing results from your website. Click the button to get a free website audit. We’ll let you know how your website is ranking as well as give you some ideas for improving.