Social media marketing has become one of the best ways to drive traffic to your website and build your online presence. Your customers and future guests are on social. They share their favorite places, foods, and drinks with their friends daily. This type of authentic word-of-mouth marketing is one of the most effective forms of advertising. When you invest in social media marketing, you gain long-term results.
Using Social Media for Marketing
Do we really have to do social media? Business owners know they should be more active on social media. It can be time-consuming and overwhelming. The platforms are constantly changing. It can be challenging for a business owner to keep up on best practices. It’s a lot to keep track of!
You might not want to spend your precious time on these sites, but avoiding social media entirely can hurt your business.
How We Can Help
We can help you identify which social media platforms are best for your business. The good news here is the you don’t have to be on every platform. More is not necessarily better when it comes to social media marketing.
It is best to do 2-3 platform very well. And by very well I mostly mean in a consistent way that deliver value to your audience. Not bombarding people with constant noise.
We can also provide some training for business owners who would like to do it themselves.
When you hire us to manage your social media platforms all of your content is scheduled for your approval. We create engaging content, you approve it. We schedule and monitor your social media content, you receive a monthly report detailing the results.
3 Basics for Effective Social Media Marketing
Listen to Your Guests
Social media provides valuable insight into who your customers are and what they like. You’ll have an incredibly resource to improve your service and grow your business.
If you have a consistent brand across several platforms, your brand will be recognizable. You’ll gain fans fans who are happy to promote you.
Track & Measure Everything
When you track your results you can discover what is working well so you know what to do more of. This valuable marking information.
The Benefits of Social Media Marketing
Picture being able to know each of your customers. Can you imagine how well you could tailor your menu and services to suit them. It would be easy to personalize your service. You’d know exactly what kind of specials and promotions they’d rave about.
With social networks, you have the opportunity to be in touch with your customers. It’s easy to share with a large number of people. Through what other avenue can you reach out to a majority of online users in a helpful personal way?
According to the Pew Internet Project, 71% of online adults use Facebook. For many businesses just focusing on this one platform alone can bring amazing results.