Designing for Sustainability
Sustainable web design is an approach to making websites that puts people and the planet first. It is primarily aimed at reducing website waste and using less resources. It has the added benefit of improving website performance and user experience.
The Internet’s data centers alone may already have the same CO2 footprint as global air travel…global communication technologies will be responsible for more carbon emissions in 2025 than any country except China, India, and the United States.
It is less common to hear people talk about the environmental impact of the internet. Perhaps this is because we all know we need the internet. However, we need to start doing thing differently and fortunately greening your website will have the added effect or improving your website.
The benefits of sustainable web design are both environmental and business-related. Making it one of the best ways to care about people.
Our Digital Sustainability Services
Our sustainable web design services focus on performance and usability. We ensure that each page loads fast for website visitors. We do our best to use images and video wisely. Image optimization is a part of each project we take on.
Clear messaging and easy navigation are important to us. We want to make sure that everyone who arrives on your website can easily find what they need.
Green Web Hosting
We have built into our WordPress Care Plans web hosting and optimization services. Because we know that web hosting is one of the most important ways to make the internet greener.
We include WordPress optimization into our services to ensure that our client’s have a fast website. We do our best to keep page loading time under 2 seconds. We optimize all images in the media library and strive to keep each website easy to navigate and accessible.
Our Favorite Tools
We use a tool called Ecograder to evaluate each website we design. Ecograder was created by the team at Mightybytes to help people determine the environmental impact of their website and make improvements.
We love Ecograder because the reports give us actionable steps to reduce waste and use less energy.
Our Forest at Ecologi
We are just getting started with our new forest at Ecologi. If you would like to join us, you get sign up and get 30 free trees with our link.
Why should you make your website sustainable?
We'd like to see every website we help to build powered by renewable energy. Since learning about green web hosting we have been dedicated to helping small business owners enjoy better website performance.
Improve User Experience
Many of the same factors that make a website more efficient also make it more enjoyable to view. Easy to find information, clean navigation, uncluttered pages, and minimal design.
Website performance will benefit your business in so many ways. When people are impressed with your website, it reflects well on you. Website speed will both improve user experience and help your website rank well.
Our goal of creating less resource intensive websites has lowered our development and hosting costs.
A eco-friendly website will be faster, user-friendly, and easy to navigate.
Good For Business
Many consumers are happy to pay for products and services that they feel good supporting. Having a sustainable website can help you stand out from competitors and build customer loyalty.